A FEW years ago, Australia was named the meat-eating capital of the world.

In fact, recent OECD data shows
the average Australian consumes about 92.5kg of meat each year — 7.4kg
of lamb, 20.3kg of pork, 22.8kg of beef and a whopping 42.0kg of
chicken.
“Meat consumption is related to living standards, diet,
livestock production and consumer prices,” the organisation noted in the
introduction.
Australia is fortunate to rate highly in all of those categories.
Considering
our beef industry is so huge — in 2015-16 it was estimated to be worth
$8.5 billion — the amount of chicken we consume seems wildly out of
proportion.
We’re actually the third-highest consumer of chicken
in the world per capita, behind Israel (where a large number of people
follow a kosher diet) and the United States (which, let’s face it, is
the home of Kentucky Fried Chicken).
In fact, consumption of
chicken has increased every year since the 1980s (remember that decade
for later), while consumption of lamb has plunged and the amount of beef
we prefer has gone through a number of significant peaks and troughs.
So why are we so in love with chicken?
These days, we’re the third largest consumer of chicken per capita in the world. Picture: OECD DataSource:Supplied
However, the meat tended to be old and stringy, and flavoured with the kitchen scraps, bugs from the garden, and general rubbish that made up their diet.
It wasn’t that appetising when compared to beef and lamb, which had much stronger flavours and a variety of cuts to choose from.
However, it’s significantly cheaper to produce chicken than red meat.
According to the Australian Chicken Meat Industry: “In real terms, chicken meat has become more and more affordable over time — there has been no increase in the real cost of chicken meat over the past 50 years”.
It cites advancements in feeding practices and nutrition as well as better housing and improved flock health as key factors in keeping prices low.
This is how many thousand tonnes of poultry we’ve consumed since 1992. Picture: OECD DataSource:Supplied
The humble nugget opened a whole new world of possibilities for chicken in the 1980s. Picture: McDonaldsSource:Supplied
The industry was further revolutionised in the early 1980s, when McDonald’s started rolling out the humble Chicken McNugget around the world.
Suddenly, there was a tasty new alternative to the same old boring roast.
Clearly, Australia has never looked back.
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